How To Perform An SEO Audit in 15 Steps With Checklist

It also offers you a detailed analysis of the following things. SE Ranking is one of the widely used SEO audit tools which scans every web page of your website and provides you recommendations on how to fix your site’s on-page or off-page issues. Before getting started, I’d use this basic website auditing checklist to review certain necessary elements of a site’s performance.

They were created by SEO software companies to provide estimates of a page’s or a domain’s authority. That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from. These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google).

Whether you are recalibrating your SEO, redesigning a site, or starting out with a new website, an SEO audit can help you optimize every area. This ensures the site is primed to compete in the search results. An auditor needs to consider numerous options before recommending several keywords to his client. These keywords will be the backbone of your website and based on them, you can expect slower or faster growth.

• Simply enter the URL you want to analyze into the search bar, and the tool will generate a report with insights.
• That’s why it’s so important to review and improve your contextual links during your SEO audits.
• By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages.
• An SEO audit identifies problems that prevent pages from appearing in search results.

Meta descriptions provide a concise overview of the content on a web page and can influence click-through rates (CTR) by giving search engines and users more context about your content. Title tags are an essential component of on-page SEO, as they help search engines understand the content of a page and how it is relevant to a user’s search query. Few things are more frustrating to your users than landing on a 404 Error page. This is why it’s crucial to look out for such errors during an SEO audit and fix the broken links that caused them.

D) Find orphan pages and internal links

In your SEO site audit, start by diagnosing common UX factors. SEO Anomaly Read on below for the step-by-step process, but here is an SEO audit checklist that will help you get started quickly. It also tells you what kinds of websites already link to the kind of content you might want to create. For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO.

For this, I find it useful to sketch out the flow of a website so I can see what’s important and what isn’t. It checks every page on your website for over a hundred predetermined SEO issues. Now, I run a pretty tight ship with the blog, and this was admittedly only a minor issue. But I see many businesses, big and small, with more severe problems.

Step 5. Analyzing internal links

Access Google Search Console, navigate to the Enhancements section, and review the status of different types of structured data markup implemented on your pages. Your website may encounter various JavaScript issues, such as rendering errors, unused files, and more. If there are errors or conflicts in the JavaScript code, it can prevent certain parts of the page (or entire page) from loading and rendering properly. Google sees those pages as blank which leads to a decrease in rankings.

Indexing is crucial to your page appearing in the search results. If your pages aren’t indexed, they won’t appear in the search results, and it will hurt your SEO. You’ll also want to make sure that your long-tail keywords are driving valuable results. If keywords are driving traffic to your page, consider swapping them out for higher value keywords. That’s what Google Analytics does, and all you need to do to get started is add a small string of code to all of the pages you want to track. Easily track your return on investment from organic search and other marketing channels.

By uncovering and addressing weaknesses, a website audit provides actionable direction for streamlining your web initiatives and growing your bottom line. If you’re unsure where to focus your efforts, a website audit is a great place to start. Keep reading to learn why audits are beneficial and how best to conduct them. A comprehensive website audit can boost site performance, improve SEO, and enhance online visibility. That’s why we use Copyscape  and Originality.ai as part of our SEO audit services; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website. SurferSEO is a tool that helps us with many aspects of content analysis and strategic planning.

If any issues are found, WebSite Auditor will provide tips on resolving them. While it’s a valid method to redirect pages under specific circumstances, it does not pass on link juice to the destination URL. Your website’s navigation should be effortless for users so they can easily find what they’re looking for. If any of these factors show an error or a warning status, WebSite Auditor will provide instructions on how to fix them.